The Course:

An online personal development Course for brides.

Be one of 25 outstanding coaches and therapists, teaching tools in your area of expertise, to brides who are looking for new solutions to their wedding planning woes.

Who: 25+ cutting-edge coaches & therapists

What: Teaching a 20-40 minute interview-style “lesson” via Zoom (pre-recorded)

When: OPTION to also do a live online Q&A on Facebook or Instagram

Where: In the comfort of your own home (online)

Why: Because the wedding industry is a perfect launch pad to share unique and powerful healing with the mainstream audiences of the world.

What’s in it for you:

• All teachers will receive 35% commission from any sales that come through your affiliate link.

• We will also share the email list generated.

• The community agreement is that everyone will share the event with your network, to benefit together.

• If you talk on a topic that lights you up, that you feel strongly about and share your work, people will connect with you, and become your leads.

• That said, I want to be very honest and straightforward that the main thing you’ll get out of this is helping people. If you want to help people are have questions about the “what’s in it for you” section, please ask!

• I want to have a lot of integrity and deliver the best work we can, to spread the word and make people’s lives and relationships better.

WHY is this important?

The lie of the wedding industry:

There’s this weird lie in the wedding industry that wedding planning is expected to be hell for 6-18 months and then somehow brides will forget about all that and have an incredible time on the day-of. But human memory doesn’t work that way. We all know how easy it is to receive tons of praise and still focus on the one piece of criticism. This is normal and natural human behaviour, and – yes – it applies to weddings.

How many people does this affect?

So it comes as no surprise that when surveyed on their wedding planning experience, only about half of brides enjoyed it. Out of the 61 million US couples married in 2018, that means 29 million couples spent most of 2017-2018 anxious and unhappy.

The wedding industry is estimated worth is billions around the world:
$72 billion USD in the United States
£10 billion GBP in the United Kingdom
$4 billion CAD in Canada
$2 billion AUD in Australia

So, although the stats on marriage are changing, weddings continue to be the tradition that keeps on giving. People want to get married. But unlike other universally popular activities, wedding planning also causes a huge spike in body image issues, anxiety-related illness, and family conflict.

If your work is about helping people and healing the world, this is a great place to start.

The most common experiences of wedding planning:

Recently, I surveyed brides on their experience with wedding planning and emotional support. Here are the most common issues experienced:

85% Anxiety (50% reported stress-related physical illness)
77% Body image issues
73% Financial worry
66% Time management stress
59% Indecision or self-doubt
56% Conflict with parents
52% Conflict with future spouse
The main causes of conflict were managing expectations and control issues (both others’ and their own).
47% experienced post-wedding blues, from one week to 6 months after the wedding.

On the other hand, those who reported feeling emotionally supported during their engagement, felt the wedding was a major source of motivation to accomplish long-desired life goals on a deadline. Brides reported:

• Improving their physical and mental health

• Changing their diet and exercise

• Trying out new classes

• Developing their relationships with their in-laws

• Paying off debt

• Saving more money than ever before!

The possibility for positive impact is astounding.

According to a survey of 18,000 newlywed couples, 80% of wedding planning for millennials takes place online. Millennials are known to desire less traditional wedding rituals, while still receiving about 50% of their wedding funding from parents (a major cause of conflict and emotional duress during wedding planning). Additionally, millennials are considered the most anxious generation, with mental health affecting women twice as much as men. Luckily the youngest generations are much more open to talking about their mental health, and prioritizing their desires for emotional wellbeing.

Have you had a wedding? Contribute to the study, by filling out the anonymous survey here.

Sources:

My own experience! After working with 200+ couples and families over the last 10 years, none of this came as a surprise. No one – from the most “normal” families (there’s no such thing, by the way) to the most eccentric – escapes wedding stress… And that is okay. But what an opportunity to help people heal. What a gorgeous, glorious opportunity to help couples start off on the right foot, and individuals become the people they really want to be.
Change starts here: bringing the most radical, effective, and loving tools and practices to one of the most mainstream industries in the world.
Let’s do this!

EasyWeddings.com: http://www.weddingindustry.com.au
Evening Standard: https://www.standard.co.uk/lifestyle/london-life/wedding-cost-uk-a3895721.html
Forbes: https://www.forbes.com/sites/jefffromm/2018/08/15/millennials-shaking-up-the-wedding-industry/#4782fffb20e0
National Alliance on Mental Illness: https://www.nami.org/Blogs/NAMI-Blog/February-2019/Millennials-and-Mental-Health
The Toronto Star: https://www.thestar.com/business/2018/12/28/marriage-trade-no-wedding-bell-blues-in-canadas-bridal-business.html
WeddingWire.com: https://go.weddingwire.com/newlywed-report
World Health Organization: https://www.who.int/mental_health/prevention/genderwomen/en/